NBC: The More You Know

Mighty Oak is thrilled to partner with NBCUniversal and NBCU LAUNCH for a reimagining of The More You Know for a new generation. For over 35 years, the iconic campaign has educated and inspired audiences through powerful public service messages. This latest chapter centers on mental health, created specifically for Gen Z and Gen Alpha.

NBCU LAUNCH is dedicated to supporting emerging talent across writing, directing, production, and design. Through this collaboration, Mighty Oak assembled a team of animators, illustrators, and storytellers to create work that is authentic, accessible, and visually impactful.

Group Chat

Directed by Niv Sekar
Narrated by Ego Nwodim

It starts in the group chat. Someone’s gone quiet, and the rest of the group notices. They’re not sure what to do, so they show up in small ways—offering help, checking in, just being there. These simple acts help their friend feel seen and supported. The group chat, once quiet, becomes a space for connection and care.

Series Team

Executive Producers: Michaela Olsen, Emily Collins, Daniel Shepard
Series Creative Director: Michaela Olsen
Creative Producer: Megan Barbour
Producer: Kelsey Usher

Video 1 : Group Chat

Director: Niv Sekar
Animators: Niv Sekar, Jessica Milazzo, Hannah McNally
Writers: Hillary Hudgins, Niv Sekar
Storyboards and Animatic Artist: Sabrina Chaney
Composer: Murat Selcuk
Sound: Ian Sorrentino