Masterclass with Rich Paul

As the founder of one of Time’s 100 Most Influential Companies, Rich Paul changed the world of sports as a super agent.

We created a graphics toolkit that serves as a visual homage to Rich’s artistry as a master of negotiations, capturing the essence of his mindset and methods through thoughtful design and storytelling. Through a blend of dynamic animation and graphics, we illustrated the wisdom he shares, offering the viewer a more immersive and meaningful understanding of his journey and the lessons within it.



Taking cues from Rich Paul’s love of fine arts, this style creates a world filled with maximalist, abstracted forms, bright colors, with some hints of patterning. We used painterly textures throughout to add tactility to the video while maintaining a slickness through graphic shapes and smooth animation. Typography and toolkit graphics take their cues from gallery and museum exhibitions themselves- bringing a sophisticated balance to the playful graphics. 


We brought some of the most powerful moments from Rich’s teachings to life using a bold, painterly illustration style inspired by the art he collects and admires. By exploring 3D space and integrating subtle textural movement, we added depth and richness to the visuals. We also developed a character design of Rich himself, capturing his likeness within the fine art–inspired aesthetic—honoring both his persona and the artistic influences that shape his world.

Executive Producers: Emily Collins, Michaela Olsen
Creative Producer: Megan Barbour
Creative Director: Liz Klein DiBello
Art Direction, Design: Bridget Herbert
Illustration & Character Design: Irene Feleo
Lead Animators: Alejandro De Hoyos Lechuga, Irene Feleo, Bridget Herbert
Animators: Ivo Stoop