Complex x NHTSA

Complex asked us to create a PSA for the National Highway Traffic Safety Administration that was both fun and informative, while maintaining Complex's brand aesthetic. Using the client's tagline, "Buck Up What You Love", we chose to riff on our favorite 90's cartoons using neon colors, a DeLorean-inspired car, and talking shoes to share this quirky (but important!) message to all the sneakerheads out there. Find our original character sketches in the mood board below.