Casper: Cozyville
Welcome to Cozyville, a dream world of comfy bedding and cozy creatures that we created with the team at Casper. For this campaign, we generated a plethora of deliverables — from stop-motion spots to design elements installed in the Casper Sleep Store.
We constructed our majestic snowscape using real comforters and pillows from Casper and fashioned buildings out of the iconic Casper mattress boxes. Our star building is “The Casper” — an apartment building filled with classic and unusual holiday gifts that have come to life to celebrate the holidays. Luckily for them, they’re all receiving Casper mattresses.
Stop motion spots:
Cozyville marketing materials used throughout stores and in the wild —from the sidewalks of NYC to the beaches of Miami:
See how we brought Cozyville to life in our behind-the-scenes video:
Executive Creative Director
Michaela Olsen
Executive Producer
Emily Collins
Creative Producer
Megan Barbour
Director, DP and Stills Photographer
Michael Popp
Producer
Kelsey Usher
Art Director
Minkyung Chung
Stop Motion Animators
Michael Popp
Victoria Arslani
Fabrication
Anthony Galante
Minkyung Chung
Rose Labarre
Victoria Arslani
Matt Christensen
Mikail Ekiz
Koren Harpaz
Ilya Smelansky
Post Production
Sabrina Chaney
Anthony Galante
Julia Chien
Lili Boisrond
Sound Design
Ian Sorrentino
Voice Over
Georgia Kate Haege
Production Assistants
Ingrid Schram
Shayna Strype
Talent
Noah Ortiz
Alain Laforest
Henry van Amerongen
Megan Barbour
Hair & Makeup
Sophie Ono
Retouching
Ben Bronstein
Client: Casper Creative Director
Chad Gibson
Client: Casper Creative Ops Managers
Johanne Millet-Stanziale
Maggie Stevens
Katie Dektor
Client: Casper Copywriters
Sean Peecook
Samantha O’Hara
Client: Casper Senior Production Designer
Paul Oh
