truTV x Sherwin Williams: The Painting Game

Welcome to "The Painting Game," a game show where three paint-swatch bachelors bid for the love of Patina, a paintbrush looking for her true-hue match.

This branded collaboration between truTV and Sherwin Williams took a tongue-in-cheek approach, inspired by popular 70's game shows like "The Dating Show." Our fabricators used precision-cut plywood and string lights to build the marquee-lit stage, adding strips of gold ribbon on each level for an extra sparkle. The style of each character was inspired by 70's fashion like rainbow-faded aviators, an oversized slate blue tie, and a well-groomed mustache.

Patina's hair was made of more than 200 strands of embroidery thread, cut and glued to a wire-wrapped coif of upholstery foam. This allowed us to animate the hair –– an important part of Patina's personality.

  • Brand: truTV
  • Client: Sherwin Williams
  • Creative Director: Michaela Olsen
  • Creative Producer: Jess Peterson
  • Animation Director: Anthony Galante
  • Animator: Victoria Arslani
  • Fabricators: Anthony Galante, Minkyung Chung, and Sami Kerwin
  • Post FX: Anthony Galante, Marisha Falkovich
  • Storyboard Artist: Sami Kerwin
  • Hand Model: Sonya Meesh