CNT: Trader Joe's Italian Holiday

Our partnership with Condé Nast Traveler took Trader Joe's artisanal pasta on a journey through Italy, while illustrating a few helpful tips for the perfect getaway. To create this Italian holiday, our team animated real Trader Joe's ingredients to build scenery including the asparagus-lined Tuscan hills, a red pepper gondola, and an intricately-carved pecorino Romano cheese Colosseum.

Our paper-crafted Vespa was designed for two Gigli pasta to hitch a ride; it even had moving wheels! Our hand-drawn animators pulled inspiration from architectural Roman ink-drawings to create iconic Italian landscapes, incorporating text, sound effects, and a classic Italian song. The video culminates as all ingredients swirl together to make classic Italian pasta recipe, with hand-drawn cutlery to serve. Mangia!

trader_joes.jpg
  • Agency: Condé Nast
  • Client: Trader Joe's
  • Creative Director: Michaela Olsen
  • Creative Producer: Jess Peterson
  • Art Director and Stylist: Minkyung Chung
  • Stop Motion Animator: Victoria Arslani
  • Hand-Drawn Animator: Marisha Falkovich, Brenn Goodell
  • Post FX and Sound Design: Brenn Goodell
  • Storyboards: Andreas Dutz