NBC x JCPenney: Pair Up

JCPenney and the YMCA paired up for a very special "buy one, give one" program. For every pack of socks or underwear purchased during their back-to-school 'Pair Up' offering, the store donated one pack to children in need. Our team worked with the talented folks at NBCUniversal and UEG to bring a personal touch to this promotion, fusing a hint of personality into each little garment.

  • Client: JCPenney
  • Agency: NBCuniversal
  • Creative Director: Michaela Olsen
  • Creative Producer: Jess Peterson
  • Animator: Victoria Arslani
  • Stylist: Minkyung Chung
  • Post FX: Xiao Xiao Soup
  • Shopper: Dylan Levers