NBC x JCPenney: Dorm Life

We went back to school (literally) with JCPenney and The Today Show. Collaborating with UEG, NBCUniversal, and JCPenney, we transformed one Bronx dorm room into a magical home away from home.  Each branded vignette offers decorating and organizational tips for families preparing for dorm life. 


Best Kids/Teen Branded Content
— Cynopsis Media's 2018 Short Form Video Awards
  • Client: NBCUniversal for JCPenney
  • Creative Director: Michaela Olsen
  • Creative Producer: Jess Peterson
  • Stop Motion Animator: Victoria Arslani
  • Stylist: Minkyung Chung
  • Post FX: Xiao Xiao Soup
  • PA and Shopper: Dylan Levers