Complex: Sneaker Icons

We collaborated with Complex and Champs Sports on a short doc series called Sneaker Icon. Each episode shared the story and history of a particular brand, as told by the fans, stylists, and creators. 

To celebrate staples like Reebok and Nike AirMax, we used hand-drawn animation and visual effects to create 90's inspired icons, playing with custom glitches, scratchy photoshop brushes, and old school designs.

Our graphics were overlaid on top of interviews from Rae Sremmurd, Swizz Beatz, Frank the Butcher, Brendan Dunne, and more.

The entire series has reached over 4 million views since its 2019 launch.

  • Client: Champs
  • Client: Complex
  • Creative Director: Michaela Olsen
  • Creative Producer: Jess Peterson
  • Animation: Sami Kerwin, Marisha Falkovich, Michaela Olsen, Emily Collins, Dairys Escoto, Lauren Armstrong, Kayla Scott
  • Producer: Marisha Falkovich