Complex: Sneaker Icons

And now for something a little different: we've collaborated with Complex and Champs Sports on their new doc series, Sneaker Icon, sharing stories about Nike AirMax from its fans, stylists, and creators. Using hand-drawn animation and visual effects, we created a series of 90's inspired icons, playing with custom glitches, scratchy photoshop brushes, and old school designs.

Episode 2 below is all about Reebok love, with interviews from Rae Sremmurd, Swizz Beatz, Frank the Butcher, and Brendan Dunne.

  • Client: Champs
  • Client: Complex
  • Creative Director: Michaela Olsen
  • Creative Producer: Jess Peterson
  • Animation: Sami Kerwin, Marisha Falkovich, Michaela Olsen, Emily Collins, Dairys Escoto, Lauren Armstrong, Kayla Scott
  • Producer: Marisha Falkovich