TED: STEVEN JOHNSON
"Necessity is the mother of invention, right? Well, not always..."
Our collaboration with TED Innovation began with an observation by Steven Johnson, author, TED speaker, and host of the PBS series How We Got To Now. In his latest book, Wonderland, Johnson explains how some of the most transformative ideas and technologies, like the computer, didn't actually emerge out of necessity, but out of humanity's love of play. Clearly talking our language...
While TED Talks are often shot in front of a live audience, the TED innovation team decided to try a new approach that could retain online engagement. Interested in incorporating animation into their story, we were asked to design an aesthetic that would fit Johnson's playful narrative and visualize special moments in our history. Inspired by Johnson's hypothesis, we decided to literally 'play' with our animations by crafting scenes out of old toys, doll house parts, musical instruments, and sculpted objects. And thanks to our amazing fabrication team, our dreams of a sculpted bone flute were realized! To learn more about Wonderland, visit Steven Johnson's blog. To find this transcript along with Johnson's current reading list, visit the TED page.
Client: TED Talks
Creative Director: Michaela Olsen
Creative Producer: Jess Peterson
Concept Strategy: Mighty Oak
Animation Director: Michaela Olsen
Fabricators: Michaela Olsen, Anthony Galante, and Minkyung Chung
Stop Motion Animators: Michaela Olsen and Anthony Galante
Post FX: Michaela Olsen and Anthony Galante