SUPER DELUXE: THE SCIENCE OF BEING HANGRY

"Hanger. It's a real thing." We couldn't agree more, which made animating all of the sweets in "The Science of Being Hangry" all too real for us.

It all started when the creative media makers at SuperDeluxe asked us to bring their explainer video to life through a mixture of hand-drawn work and stop motion animation. After receiving their treatment, we got to work crafting a visual identity and animated approach that would help explain the science behind our angry hunger tendencies, all while playing off of the studio's quirky and colorful aesthetic. It's always a pleasure to work alongside an agency that offers a bit of creative freedom, and these folks were a great example! Take a look at the final product, learn a little something, and maybe have a snack while you do.

Client: Super Deluxe

Creative Director: Michaela Olsen
Creative Producer: Jess Peterson
Fabricator: Michaela Olsen
Stop Motion Animator: Michaela Olsen
Post FX: Michaela Olsen
Sound Design: Michaela Olsen