The SCHOOL OF THE NEW YORK TIMES

When you get a call from award-winning studio Particle 3 to create new content for an innovative educational platform at The New York Times, you don’t say no. This exciting new program called The School of The New York Times provides a learning experience like no other -- offering both pre-collegiate and professional students an opportunity to learn from some of the world’s leading experts in storytelling, marketing, and design.

These online lectures needed a branded look, one that matched the company’s values and classic visual aesthetic while creating its own mark within the institution. We began with the opening sequence, which would pull all of these elements together. Nothing represents The New York Times better than the newspaper itself, so we got to work fabricating a series of 3D letters and replacement pieces made out of old NYT headlines. Through stop motion techniques, we were able to create the illusion that the logo was growing right out of the newspaper, connecting this department back to the journalistic heart of the organization.

Next, we took on the courses themselves. Each lesson taught by an NYT instructor was wonderfully rich with information, but needed some visual elements to act as helpful cues and mnemonic devices. After reviewing each course, we took on the task of designing and animating hundreds of hand-drawn icons and text that would compliment each video and engage students.

Whether you’re looking to take classes online, or even in person, The School of The New York Times should be on your list to explore.

Agency: Particle3
Client: The School of The New York Times

Creative Director: Michaela Olsen
Creative Producer: Jess Peterson
Concept Strategy: Mighty Oak

Animation Director: Michaela Olsen
Fabricators: Michaela Olsen, Minkyung Chung, and Anthony Galante
Stop Motion Animators: Michaela Olsen
Hand-drawn Animation: Maya Edelman, Emily Collins, Michaela Olsen, and Efeme Onaodowan
Post FX: Michaela Olsen