PENGUIN BOOKS: MAD LIBS FOR THE HOLIDAYS
If you couldn't already tell, The Mighty Oak team grew up loving -- and is still in love with -- Penguin Books. So we were absolutely thrilled when APK Consulting invited us to be involved in their Mad Libs holiday campaign. Once we received the concepts, Michaela got to work building a mini set fit for our new pal Gourdan --who was of course-- a gourd. Each little detail, from mini mugs to mini Mad Libs books, mini stockings, and mini fireplace, was hand-crafted. Our little gourds were set upon a movable floor, and Gourdan was given a pen and madlibs book of his own. Even our mini tree was decked with tiny lightbulbs to get into the holiday spirit. Director Lauren Sieczkowski brought it all together in this special little video, and our dreams were realized.
Agency: APK Consulting
Client: Penguin Books
Art Director: Lauren Sieczkowski
Fabricators: Michaela Olsen and Emily Collins
Prop Stylist: ZuZu Snyder
Puppet Animation: Zuzu Snyder and Nicole Licht