After 30 great years of partnership, Jose Cuervo wanted to pay homage and give thanks to their friends at the Rio Grande restaurant chain. To celebrate their long-standing relationship, agency Experience Interaction brought us in to create a 15-second loop for social that could be shared by both companies. We knew right away that we’d want to reveal the ‘special ingredients’ of business success and collaboration.
After crafting storyboards and an animation approach that would fit both brand aesthetics, we began production. Using multiple mediums, including manipulated photographs, live objects, and hand drawn work, we brought Rio Grande’s signature margarita to life with a heart-felt twist. Happy 30th anniversary, Rio Grande!
Production, Fabrication, and Animation: Mighty Oak