To help Estee Lauder celebrate their 1 million followers on Instagram, we were brought in by Carrot Creative to create a loop that really ‘popped.’ With the aid of fringe fabricators Confetti System, we used a fabricated wand to pop a golden heart-shaped piñata filled with Estee Lauder products. The video was shot from above, so that countless pieces of confetti and beauty products could explode frame-by-frame. The result was simple and timeless, just like their brand.

Production: Carrot Creative
Animation: Mighty Oak