Discover Card wants to make conversations about credit less daunting for new couples, and our partners at T Brand studio asked us to help. In order to make such a taboo subject feel more approachable, our team reimagined romantic storylines, using classic scenarios like dinner date don’ts, first impressions, and saying those magic words (your credit score.) Hand-drawn animation and crooning jazz soundtracks were used to create a familiar and playful mood.
Agency: T Brand Studio
Client: Discover Card
Creative Director: Michaela Olsen
Creative Producer: Jess Peterson
Storyboards: Sami Kerwin
Animators: Lizzi Akana, Stephanie Swary, Joy & Noelle LLC
Post FX: Marisha Falkovich