To promote the upcoming launch of Airbnb Magazine's 2nd issue, Mighty Oak collaborated with the Airbnb creative team to literally lift the stories of Airbnb hosts and visitors off of the page.

To do so, we created a custom pop-up book out of the magazine using dozens of paper replacement pieces, hand-drawn graphics, and bold sound design, highlighting 3 different stories found in the latest issue. The final piece was placed on Facebook, Instagram, and Snapchat Stories, creating one of the brand’s most successful editorial campaigns to date.

See our work in progress pictures below.

Client: Airbnb

Creative Director: Michaela Olsen
Creative Producer: Jess Peterson
Art Director: Sami Kerwin
Fabricators: Sami Kerwin, Emily Hoffman, Kelsey Brewer
Animator: Maxwell Sorensen
Post FX: Marisha Falkovich, Michaela Olsen, and Anthony Galante